The short version: I’m a writer. The slightly longer version: I’m a writer who partners with designers on branding and marketing projects. I say “partner” because even when I’m leading a project, it’s very much a collaboration. What I contribute — the strategy, the concept, the copy, whatever — complements the work of the designers, and together we fulfill the brief.

I also spend a fair bit of time mentoring other writers. This is sometimes line-by-line, word-by-word editing, and sometimes it’s big-picture stuff: What’s the story? Is there maybe a better way to tell it? But whether they’re writers or designers, the creative process is pretty much the same.

On the agency side, I’ve contributed to projects for large organizations like Google and the New York Philharmonic and startups like 10x Genomics and Texture. On the client side, I was a creative lead at Dolby for several years and later the head of copy at Udemy.

In 2023, I started VRBL Studio, a small, specialized consultancy that helps brands find their voice and define their message.