Hearst, Condé Nast, and several other big magazine publishers started Next Issue Media as a way to bring their content to a common digital platform. We helped them make the transition from Next Issue Media to Texture, and created a brand with a distinctive personality that could stand on its own but also sit comfortably alongside the likes of Vanity Fair and Sports Illustrated. (Note: Apple acquired Texture in 2018 and eventually merged it with Apple News+.)

Agency: MetaDesign
Team: Lindsay Gravette, Neha Hattangdi, Jonathan Haggard, Andy Giles
What I Did: Interviews, Concept Development, Copywriting, Art Direction

First-round designs (with existing name).
First-round designs (with new name).
Brand manifesto.
Marks for different content areas.