Embark uses genetic testing to reveal all kinds of relevant information about your dog — its breed and ancestry, its susceptibility to health disorders, and more. A brand-new startup, Embark had only their name when they approached us. The logo we created represents the most basic, elemental interpretation of a dog. The logo variations reflect the variety of breeds that share much of the same genetic material.

Agency: MetaDesign
Team: Brady Boyle, Sofia Llaguno, Lindsay Gravette, Mike Slane, Chris Kiuchi

Strategic narrative.
First-round direction (1 of 3).
First-round direction (2 of 3).
First-round direction (3 of 3).