Dolby technologies improve the entertainment experience, but they do so invisibly, which can make marketing them something of a challenge. Further complicating matters is the fact that Dolby markets to both consumer and professional audiences. 

As a creative lead at the company for seven years, I contributed to the usual assortment of web pages, product brochures, and videos. I also wrote ads for publications like Wired, Box Office, and Variety; developed the company’s first comprehensive product messaging platform; conceived and produced a series of recruiting videos for the HR department; and created brand experiences for product launches and events like CES and the Academy Awards.

Team: James Butler, Yusuke Asaka, Steven Lawu, Stefan Belavy, Jonathan Kong, Hao Tat, Fred Neeper, Michelle Lemire, Jordan Weill, Jackie Sun, Ashley Leifer

Print ad.
Print ad.
Print ad.
Print ad.
Print ad.
Invitation to launch event for new cinema product.
Launch event for new cinema product.
Booth at CES.
Technology brochure.
Process overview for stakeholders.
Product messaging.