A leader in healthcare IT, Allscripts saw that the increasing use of technology in hospitals and physician practices was not improving the provider-patient relationship. Their solution: a mobile-first platform that would use machine learning to allow doctors and nurses to step away from the computer terminal and focus on providing quality care to patients.
We developed a name and a visual identity for the new platform to capture the essence of the brand, and then crafted messaging for the relevant audiences. The logo consists of two complementary colors to form the whole — an abstract representation of the supportive provider-patient relationship that Avenel enables.
