Dolby technologies improve the entertainment experience, but they do so invisibly, which can make marketing them something of a challenge. Further complicating matters is the fact that Dolby markets to both consumer and professional audiences.
As a creative lead at the company for seven years, I was responsible for web pages, product brochures, white papers, and videos. I also wrote ads for publications like Wired, Box Office, and Variety; developed the company’s first comprehensive product messaging platform; conceived and produced a series of recruiting videos for the HR department; and created brand experiences for product launches and events like CES and the Academy Awards.
