Propeller wants to improve the health and well-being of people with asthma and COPD. The Propeller connected device fits on an inhaler and tracks usage data for patients and their physicians. We helped the internal team at Propeller shift their brand from one that relied perhaps too heavily on coercion to one that is open, welcoming, and encouraging. We also developed messaging for their app and website that would reflect this shift, and brand guidelines that were right-sized for their organization.
