The New York Philharmonic was looking for an agency to design a new visual identity that would capture the unique qualities that distinguish their musical performances. We pitched a range of ideas, none of which were selected, but we did succeed in winning their trust. The final identity was revealed at the kickoff for the orchestra’s 175th season.

Agency: MetaDesign
Team: Lindsay Gravette, Neha Hattangdi, Brady Boyle, Daya Karam, Lumy Lu
What I Did: Strategy, Concept Development, Copywriting, Client Management

Quote from client, and existing logo.
Letterform exploration.
Selection of concepts and designs presented at initial pitch.
Second-round designs.