One of the top law firms in the country, Cooley wasn’t top of mind with younger entrepreneurs. We were asked to rebrand the firm’s Emerging Business practice, which focuses on attracting the next Facebook or Google as clients. We started by conducting one-on-one interviews with eighteen attorneys and entrepreneurs, and then locked most of them in a conference room for an all-day workshop.

Agency: Moving Brands
Team: James Trump, Kimi Lewis, Brian Wood, Daniel Soltis, Katie Beneicke
What I Did: Interviews, Brand Strategy, Naming, Concept Development, Copywriting, User Experience